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1 corporate image
Gen Mgtthe perceptions and impressions of an organization by the public as a result of interaction with the organization and the way the organization presents itself. Organizations have traditionally focused on the design of communication and advertising materials, using logos, symbols, text, and color to create a favorable impression on target groups, but a variety of additional activities contribute to a positive corporate image. These include PR programs such as community involvement, sponsorship, and environmental projects, participation in quality improvement schemes, and good practice in industrial relations. -
2 corporate
'ko:pərət(united: corporate effort.) conjuntotr['kɔːpərət]1 (collective) colectivo,-a2 (of a corporation) de la empresa, de la compañía\SMALLIDIOMATIC EXPRESSION/SMALLcorporate body corporación nombre femeninocorporate ['kɔrpərət] adj: corporativo, empresarialadj.• corporativo, -a adj.• incorporado, -a adj.'kɔːrpərət, 'kɔːpərət1)a) ( of a company) <headquarters/lawyer> de la empresa or compañíathe corporate image — la imagen de la empresa or compañía
b) <mentality/jargon> empresarial2) (joint, collective) <action/decision> colectivo['kɔːpǝrɪt]1.ADJ (=joint) [ownership, responsibility] corporativo, colectivo; [action, effort] combinado; (=of company, firm) [image, planning, identity, growth] corporativo2.CPDcorporate body N — corporación f
corporate car N — (US) coche m de la empresa
corporate crime N — delito m de empresa
corporate culture N — cultura f empresarial
corporate headquarters NPL — sede f social
corporate hospitality N — hospitalidad f corporativa
corporate law N — derecho m de sociedades
corporate name N — nombre m social
corporate strategy N — estrategia f de la empresa
* * *['kɔːrpərət, 'kɔːpərət]1)a) ( of a company) <headquarters/lawyer> de la empresa or compañíathe corporate image — la imagen de la empresa or compañía
b) <mentality/jargon> empresarial2) (joint, collective) <action/decision> colectivo -
3 corporate identity
Gen Mgtthe distinctive characteristics or personality of an organization, including corporate culture, values, and philosophy as perceived by those within the organization and presented to those outside. Corporate identity is expressed through the name, symbols, and logos used by the organization, and the design of communication materials, and is a factor influencing the corporate image of an organization. The creation of a strong corporate identity also involves consistency in the organization’s actions, behavior, products, and brands, and often reflects the mission statement of an organization. A positive corporate identity can promote a sense of purpose and belonging within the organization and encourage employee commitment and involvement. -
4 corporate
corporate ['kɔ:pərət](b) (of a specific company) d'une société, de la société; (of companies in general) d'entreprise; (taxation) sur les sociétés;∎ to make one's way up the corporate ladder faire carrière dans l'entreprise;∎ if we are to be regarded as a good corporate citizen si nous voulons être considérés comme une entreprise qui assume ses responsabilités dans la société;∎ he's a good corporate man il est dévoué à l'entreprise;∎ the restaurant is hoping for good corporate business le restaurant espère attirer une nombreuse clientèle d'affaires;∎ Britain's largest corporate donors les entreprises donatrices les plus généreuses de Grande-Bretagne;∎ we have a number of corporate customers certains de nos clients sont des entreprises;∎ corporate customers provide the bulk of our profits la plus grande partie de nos bénéfices provient des entreprises;∎ one of our largest corporate sponsors un de nos plus importants sponsors(c) (collective → decision, responsibility) collectif►► corporate advertising publicité f institutionnelle, publicité f d'entreprise;corporate assets biens mpl sociaux;corporate banking banque f d'entreprise;corporate body personne f morale;corporate bond obligation f de sociétés;corporate budget budget m de l'entreprise;Finance corporate buy-out rachat m d'une entreprise par les salariés;corporate culture culture f d'entreprise;corporate entertainment divertissement m fourni par la société;corporate finance finance f d'entreprise;corporate hospitality = réceptions, déjeuners, billets de spectacles etc offerts par une entreprise à ses clients;corporate identity, corporate image image f de marque;∎ the company cares about its corporate image la société se préoccupe de son image;∎ the company's corporate image l'image f de la société;∎ our corporate image demands that… notre image en tant que société exige que…;corporate income revenu m de société;corporate income tax impôt m sur les bénéfices des sociétés;corporate institution personne f morale;corporate law droit m des sociétés ou des entreprises;corporate lawyer juriste m spécialisé en droit des sociétés;Finance corporate lending crédit m aux entreprises;corporate literature brochures fpl décrivant une société;corporate member (of association) société-membre f;corporate name raison f sociale;Stock Exchange corporate raider attaquant m;corporate sector secteur m des grandes entreprises;corporate sponsorship sponsoring m, parrainage m d'entreprises;corporate strategy stratégie f de l'entreprise;corporate structure structure f de l'entreprise;Finance corporate tax impôt m sur les sociétés -
5 image
image [imaʒ]1. feminine nouna. picture• l'image est nette/floue the picture is clear/fuzzyb. ( = métaphore) image• s'exprimer par images to express o.s. in imagesd. ( = vision mentale) image2. compounds━━━━━━━━━━━━━━━━━Distinctive prints depicting a variety of scenes in a realistic but stereotypical manner were produced in the town of Épinal, in the Vosges, in the early nineteenth century. The prints became so popular that the term image d'Épinal has passed into the language, and is now used to refer to any form of stereotypical representation.* * *imaʒ1) ( reproduction) picture2) ( sur une pellicule) frame; ( qualité de réglage) picture; ( qualité artistique) photography3) ( reflet) reflection, image; Physique image4) ( représentation) pictureà l'image de ses prédécesseurs... — just like his/her predecessors...
5) Littérature image•Phrasal Verbs:* * *imaʒ nf1) (= dessin) picture2) fig (= représentation) pictureLes films donnent une fausse image de l'Amérique. — Films give a false picture of America.
3) (= réputation) image5) OPTIQUE image* * *image nf1 ( reproduction) picture; il ne sait pas lire mais il aime bien regarder les images he can't read but he likes looking at the pictures;2 Cin, TV ( sur une pellicule) frame; ( qualité de réglage) picture; ( qualité artistique) photography; 24 images par seconde 24 frames per second; l'image est trop sombre the picture is too dark; le scénario n'est pas formidable mais il y a de très belles image the storyline isn't great but there is some very beautiful photography; le film contient des images choquantes the film contains some shocking scenes; nous vous présenterons quelques images de ce film we'll show you an excerpt ou extract from the film; l'industrie de l'image Vidéo the video industry; Phot the photography industry;4 ( représentation) picture; leur livre donne une image totalement fausse de la situation/du pays their book gives a totally false picture of the situation/country; ils sont l'image même du bonheur parfait they are the picture of perfect happiness; à l'image de ses prédécesseurs, c'est un bureaucrate sans imagination just like his predecessors, he's an unimaginative bureaucrat;5 Littérat image; il s'exprime par images he expresses himself in images ou metaphors; étudier les images d'un poème to study the imagery of a poem;6 Scol reward given to pupils in the form of a small picture.image d'Épinal lit simplistic 19th century print of traditional French life; fig clichéd image; image latente Phot latent image; image de marque ( de produit) brand image; ( de société) corporate image; (de politicien, personnalité) (public) image; image pieuse holy picture; image réelle Phys real image; image virtuelle Phys virtual image.[imaʒ] nom féminin1. [représentation] pictureimage de la mère/du père mother/father figureimage d'Épinalpopular 19th-century print showing idealized scenes of French and foreign life, well-known characters or heroic eventsimage réelle/virtuelle real/virtual image3. TÉLÉVISION imagel'image est floue [télévision] the picture is fuzzy4. LITTÉRATURE imagedonner une fausse image de quelque chose to misrepresent something, to give a false impression of something7. INFORMATIQUE [imprimée] hard copy[sur l'écran] imageà l'image de locution prépositionnelleimage de marque nom féminin[d'un produit] brand image[d'une entreprise] corporate image[d'une personnalité, d'une institution] (public) image -
6 imagé
image [imaʒ]1. feminine nouna. picture• l'image est nette/floue the picture is clear/fuzzyb. ( = métaphore) image• s'exprimer par images to express o.s. in imagesd. ( = vision mentale) image2. compounds━━━━━━━━━━━━━━━━━Distinctive prints depicting a variety of scenes in a realistic but stereotypical manner were produced in the town of Épinal, in the Vosges, in the early nineteenth century. The prints became so popular that the term image d'Épinal has passed into the language, and is now used to refer to any form of stereotypical representation.* * *imaʒ1) ( reproduction) picture2) ( sur une pellicule) frame; ( qualité de réglage) picture; ( qualité artistique) photography3) ( reflet) reflection, image; Physique image4) ( représentation) pictureà l'image de ses prédécesseurs... — just like his/her predecessors...
5) Littérature image•Phrasal Verbs:* * *imaʒ nf1) (= dessin) picture2) fig (= représentation) pictureLes films donnent une fausse image de l'Amérique. — Films give a false picture of America.
3) (= réputation) image5) OPTIQUE image* * *image nf1 ( reproduction) picture; il ne sait pas lire mais il aime bien regarder les images he can't read but he likes looking at the pictures;2 Cin, TV ( sur une pellicule) frame; ( qualité de réglage) picture; ( qualité artistique) photography; 24 images par seconde 24 frames per second; l'image est trop sombre the picture is too dark; le scénario n'est pas formidable mais il y a de très belles image the storyline isn't great but there is some very beautiful photography; le film contient des images choquantes the film contains some shocking scenes; nous vous présenterons quelques images de ce film we'll show you an excerpt ou extract from the film; l'industrie de l'image Vidéo the video industry; Phot the photography industry;4 ( représentation) picture; leur livre donne une image totalement fausse de la situation/du pays their book gives a totally false picture of the situation/country; ils sont l'image même du bonheur parfait they are the picture of perfect happiness; à l'image de ses prédécesseurs, c'est un bureaucrate sans imagination just like his predecessors, he's an unimaginative bureaucrat;5 Littérat image; il s'exprime par images he expresses himself in images ou metaphors; étudier les images d'un poème to study the imagery of a poem;6 Scol reward given to pupils in the form of a small picture.image d'Épinal lit simplistic 19th century print of traditional French life; fig clichéd image; image latente Phot latent image; image de marque ( de produit) brand image; ( de société) corporate image; (de politicien, personnalité) (public) image; image pieuse holy picture; image réelle Phys real image; image virtuelle Phys virtual image. -
7 ♦ corporate
♦ corporate /ˈkɔ:pərət/a.1 collegato; unito2 costituito ( in ente pubblico, corporazione o società): a corporate body, un ente pubblico; (leg.) una persona giuridica4 (fin., spec. USA) sociale; societario; di società; aziendale: the corporate books, i libri sociali; corporate capital, capitale sociale; (econ.) corporate culture, cultura aziendale; corporate finance, finanza aziendale; corporate strategy, strategia aziendale; corporate structure, struttura aziendale; assetto societario; corporate debt market, mercato delle obbligazioni societarie; corporate goal, obiettivo aziendale; corporate growth, sviluppo aziendale; corporate law, diritto societario; corporate lawyer, avvocato esperto in diritto societario; corporate name, nome (o ragione) sociale; (market., pubbl.) corporate symbol, logo di una società; (fisc.) corporate tax, imposta sulle società● (fin.) corporate baron, magnate dell'industria corporate charter, (leg., in GB) patente (o licenza) governativa; (fin., USA) atto costitutivo di una società per azioni □ (org. az., econ.) corporate citizenship = corporate social responsibility ► sotto □ corporate hospitality, l'intrattenere i clienti più importanti ( per un'azienda) □ (market.) corporate identity, identità aziendale □ (org. az.) corporate governance, governo d'impresa (o societario) □ (pubbl.) corporate image, immagine aziendale □ (fisc., USA) corporate income tax, imposta sul reddito delle società per azioni; IRPEG (in Italia) □ (fin.) corporate merger, fusione d'imprese □ (leg.) corporate person, persona giuridica; ente dotato di personalità giuridica □ (fin.) corporate raider, chi dà la scalata a una società; «predatore» □ (fin.) corporate restructuring, ristrutturazione aziendale □ (fin., spec. USA) corporate secretary, segretario di una società per azioni □ (org. az., econ.) corporate social responsibility, responsabilità sociale di impresa (o dell'impresa) □ (polit.) corporate state, Stato corporativo □ corporate stock, (fin., ingl.) capitale azionario; (fin., GB) titoli obbligazionari di enti locali. -
8 ♦ image
♦ image /ˈɪmɪdʒ/n.1 immagine ( anche comput., fis., fotogr., mat., psic.); effigie; figura; ritratto ( anche fig.): According to the Bible, man was created in God's image, secondo la Bibbia l'uomo fu creato a immagine di Dio; You are the very (o spitting) image of your father, sei proprio il ritratto di tuo padre; to speak in poetical images, esprimersi con immagini poetiche2 (fig.) immagine; esempio tipico; incarnazione; simbolo; specchio (fig.): He is the image of laziness, è l'incarnazione della pigrizia3 (polit., pubbl.) immagine: corporate image, immagine aziendale; image building (o development) creazione (o miglioramento) dell'immagine4 (retor.) figura retorica● (comput.) image editor, editor di immagini □ (comput.) image file, file di immagine □ (comput.) image recognition, riconoscimento di immagini □ (comput.) image sensor, sensore di immagine □ (polit., fam. USA) image spill, perdita di credibilità □ (comput.) image stitching, creazione di foto panoramiche □ (elettron.) image tube, tubo convertitore d'immagine □ image worship, iconolatria.(to) image /ˈɪmɪdʒ/v. t.2 riflettere; rispecchiare3 rappresentare; simboleggiare4 immaginare, immaginarsi -
9 corporate
corporatif(ive), d'entreprisecorporate advertising publicité f institutionnelle, publicité d'entreprise;corporate assets biens m pl sociaux;corporate banking banque f d'entreprise;corporate body personne f morale;corporate bond obligation f de société;corporate budget budget m de la société;corporate buy-out rachat m d'entreprise par les salariés;corporate card carte f de crédit professionnelle;corporate culture culture f d'entreprise;∎ their corporate culture emphasizes the need for continuous improvement in customer service leur culture d'entreprise insiste sur la nécessité d'améliorer constamment le service clientèle;corporate entertainment divertissement m fourni par la société;corporate environment environnement m institutionnel;corporate film film m d'entreprise ou institutionnel;corporate finance finance f d'entreprise;corporate finance manager financier(ère) m, f d'entreprise;corporate governance committee groupe m de travail interne au Conseil, comité m de gouvernement d'entreprise;corporate hospitality = réceptions, déjeuners, billets de spectacle etc offerts par une entreprise à ses clients;corporate identity, corporate image image f de marque;∎ the company cares about its corporate image la société se préoccupe de son image;corporate income revenu m de société;corporate income tax impôt m sur les bénéfices des sociétés;corporate institution personne morale;corporate law droit m des entreprises;corporate lawyer juriste m f spécialisé(e) en droit des entreprises;American corporate licensing cession f de licence de marque;corporate literature brochures f pl décrivant une société;corporate member (of association) société-membre f;corporate misery index = indice de mesure de l'évolution des marges bénéficiaires;corporate model modèle m d'entreprise;corporate name raison f sociale;corporate planning planification f de l'entreprise;corporate raider attaquant(e) m, f;corporate responsibility responsabilité f de l'entreprise;∎ the idea of corporate responsibility is now taken seriously by an increasing number of companies de plus en plus de sociétés prennent très au sérieux le concept de responsabilité de l'entreprise;corporate restructuring restructuration f;∎ two subsidiary companies will be sold off as part of the corporate restructuring plan deux des filiales seront vendues dans le cadre du plan de restructuration de la société;corporate sector secteur m des grandes entreprises;corporate sponsorship mécénat m d'entreprise, parrainage m d'entreprises, sponsoring m;corporate strategy stratégie f de l'entreprise;corporate structure structure f de l'entreprise;corporate tax impôt sur les sociétés;corporate video film d'entreprise ou institutionnel;American corporate welfare = aide financière apportée par l'État à des entreprises privéesAs if investors didn't have enough to worry about, a brokerage house has invented a new measure to show that the corporate profit recovery could take longer than the market and some analysts think. A key economic measure in the last decades of the 20th century was the "misery index," which combined inflation and unemployment to show how badly consumers were hurting. But the key gauge for the first decade of the new century could be something called the " corporate misery index."
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10 image
'imi‹1) (a likeness or copy of a person etc made of wood, stone etc: images of the saints.) imagen2) (a close likeness: She's the very image of her sister.) imagen, retrato3) (reflection: She looked at her image in the mirror.) reflejo, imagen4) (mental picture: I have an image of the place in my mind.) imagen5) (the general opinion that people have about a person, company etc: our public image.) imagenimage n imagentr['ɪmɪʤ]1 (gen) imagen nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLto be the spitting image of... ser la viva imagen de...image n: imagen fn.• efigie s.f.• imagen s.f.• simulacro s.m.v.• imaginar v.• reflejar v.• representar v.• retratar v.'ɪmɪdʒ1) (picture, statue) imagen f2) ( public persona) imagen f3)a) ( likeness) imagen fto be the (spitting) image o spit and image of somebody — ser* la viva imagen or el vivo retrato de alguien
b) ( embodiment) viva imagen f, personificación f['ɪmɪdʒ]1. N1) (also Literat, Rel) (=representation, symbol) imagen f- be the very or the spitting image of sb2) (=reflection) reflejo mmirror image — reflejo m exacto
3) (=public image) imagen fto have a good/bad image — [company, person] tener buena/mala imagen
2.CPDimage intensifier N — intensificador m de imagen
image processing N — proceso m de imágenes
* * *['ɪmɪdʒ]1) (picture, statue) imagen f2) ( public persona) imagen f3)a) ( likeness) imagen fto be the (spitting) image o spit and image of somebody — ser* la viva imagen or el vivo retrato de alguien
b) ( embodiment) viva imagen f, personificación f -
11 corporate identity
1) марк., упр. фирменный стиль (набор визуальных, словесных и т. п. констант, обеспечивающий стилистическое единство товаров, услуг и всей исходящей от фирмы информации; иногда применяется по отношению к проектам)Company A is introducing a corporate identity designed by Artist B. — Компания А переходит на фирменный стиль, разработанный дизайнером Б.
The most important part of the corporate identity, after the name of the organisation itself, is the logo. — Наиболее важная часть фирменного стиля — это само название организации, ее логотип.
Syn:2) марк., упр. = trademark3) марк., упр. образ [стиль, имидж\] компанииа) (ценности и принципы поведения компании, декларируемые в рекламных материалах)The biggest, the Fortune 500 corporations, often take the question of corporate identity very seriously and, although the wages they offer are not necessarily any better than those of other companies, their facilities and non-wage benefits do tend to be superior. — Крупнейшие корпорации из списка Fortune 500 часто уделяют образу компании огромное значение и поэтому, хотя их заработные платы не всегда выше, чем в других компаниях, общие условия труда и дополнительные компенсации обычно находятся на крайне высоком уровне.
Syn:corporate look, corporate imageSee:* * * -
12 corporate
adjective* * *['ko:pərət](united: corporate effort.) vereinigt- academic.ru/16282/corporation">corporation* * *cor·po·rate[ˈkɔ:pərət, AM ˈkɔ:r-]adj attr, inv1. (shared by group) Gemeinschafts-we are taking action for the \corporate good wir handeln für das Gemeinwohla \corporate decision eine gemeinsame Entscheidung\corporate identity Corporate Identity fto take \corporate responsibility gemeinsam Verantwortung übernehmen\corporate financing Unternehmensfinanzierung f\corporate lending Darlehen pl an Firmen\corporate policy Firmenpolitik fto go \corporate an ein Unternehmen verkaufen* * *['kOːpərIt]adj1) (= of a group) gemeinsam, korporativcorporate action/decision — geschlossenes or gemeinsames Vorgehen/gemeinsame Entscheidung
to take out corporate membership of another society — als geschlossene Gruppe Mitglied eines anderen Vereins werden
I'm not a corporate man — ich bin ein Mensch, der sich in großen Firmen nicht wohlfühlt
the corporate life of an organization — das Leben in einer großen Vereinigung
I was meaning "we" in the corporate sense — ich meinte "wir" als Firma
to move up the corporate ladder — in der Firma aufsteigen
* * *corporate [ˈkɔː(r)pərət; -prət] adjb) JUR Körperschafts…c) JUR zu einer Körperschaft gehörig, inkorporiertcorporate identity ( oder image) Corporate Identity f (Erscheinungsbild einer Firma in der Öffentlichkeit);work one’s way up the corporate ladder US sich (in der Firma) hocharbeiten;a) Br Name m einer juristischen Person,b) US Firmenname m;a) Br Siegel n einer juristischen Person,b) US Firmensiegel n;3. gemeinsam, kollektiv:take corporate action gemeinsam handeln* * *adjectivecorporate body, body corporate — Körperschaft, die
* * *adj.Firmen- präfix.Gesellschafts- präfix. -
13 image
сущ.1) общ. образ, изображениеSee:2) соц. представление, мнение, идея, образ, концепция (представление о чем-л. в сознании людей)popular image of smth — распространенное представление о чем-л.
White-collar crime and corporate crime are probably both under-recorded and certainly do not fit the popular image of crime as a working class phenomenon. — И преступность в среде белых воротничков и корпоративная преступность, вероятно, неполностью учитывается, и однозначно не соответствует распространенному представлению о преступности, как о явлении, свойственном рабочему классу.
See:3) соц., пол., марк. имидж, репутация, престиж, лицо, образ (впечатление, которое страна, фирма, политический деятель, кинозвезда, товар, торговая марка и т. п. производят на окружающих благодаря собственным характеристикам или с помощью пропаганды в средствах массовой информации)to build an image — создавать имидж [образ\]
elitist image — имидж [образ\] элитарности
image building — создание имиджа [образа, репутации\], построение [имиджа, образа\]
How do you preserve the superior image of a brand? — Как вы удается сохраняеть безупречный имидж бренда?
Syn:See:brand image, corporate image, advertising image, marketing image, product positioning, prestige pricing, image-maker, image builder, image building, image of organization
* * *
имидж: впечатление, которое продукт, услуга или сама компания оставляют у клиентов благодаря характеристикам самого товара или рекламе; см. brand image;* * *впечатление, производимое на потребителей фирмой или ее товарами; репутация фирмы-----образ; репутация -
14 corporate
['kɔːp(ə)rət]прил.1) объединённый в корпорацию, зарегистрированный как корпорацияSyn:2) корпоративный (относящийся к корпорации; производственному коллективу)- corporate memoryHe planned to reorganize the corporate structure. — Он планировал провести реорганизацию корпоративной структуры.
- corporate social responsibility3) общий, совместный; объединённыйThey made a corporate effort to finish the job. — Они объединили свои усилия, чтобы закончить работу.
Syn:4) относящийся к муниципальным учреждениям, органам местного самоуправления -
15 corporate communication
Gen Mgtthe activities undertaken by an organization to communicate both internally with employees and externally with existing and prospective customers and the wider public. Corporate communication is sometimes used to refer principally to external communication and sometimes to internal communication, but strictly speaking covers both. The term implies an emphasis on promoting a sense of corporate identity and presenting a consistent and coherent corporate image. -
16 corporate brand
Gen Mgtthe coherent outward expression projected by an organization. A corporate brand is a product of an organization’s corporate strategy, mission, image, and activities. Corporate brands distinguish organizations from their competitors, orient the organization in the minds of customers and employees, and create a perception of what an organization stands for. There is much debate about the precise nature of corporate brands, and about their depth. Corporate branding has been seen as a superficial quick fix to restore a company’s tarnished image or revitalize an ailing company. It requires board level coordination, however, and rather than being arbitrarily imposed on an organization, it is actually a product of the sum of its activities. Changing a corporate brand, or rebranding a company, can only be accomplished by changing strategy and activity within the company. -
17 firm|a
f 1. (przedsiębiorstwo) company, firm- firma marketingowa/przewozowa/usługowa/wynajmująca samochody a marketing/service/transport/car hire company- nierentowna firma an unprofitable company, a lossmaker- firma wiodąca a market leader- dynamiczna/konkurencyjna/renomowana/solidna firma a dynamic/competitive/renowned/reliable company- dyrektor/właściciel firmy a company manager/owner- wizerunek firmy the corporate image- na koszt firmy (bezpłatny) on the house; (opłacony przez pracodawcę) [wyjazd, kurs] at the company’s expense; [posiłek] on the/one’s expense account- założyć/prowadzić firmę to establish/manage a. run a company- małe firmy nie wytrzymują konkurencji z międzynarodowymi potentatami small firms can’t compete with big international conglomerates2. (nazwa firmy) company name- sprzedawać produkty pod marką znanej firmy to sell products under a well-known brand name- firma spółki to… the company’s name is…3. pot., przen. (o człowieku) solidna firma a reliable a. trustworthy person- mieć/wyrobić sobie dobrą firmę to have/acquire a good reputationThe New English-Polish, Polish-English Kościuszko foundation dictionary > firm|a
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18 Gestaltung
Gestaltung f GEN format* * *Gestaltung
formation, shaping, make-up, (drucktechn.) presentation, (Formgebung) designing, construction, (Organisation) arrangement, organization;
• grafische Gestaltung design;
• individuelle Gestaltung (Urheberrecht) literary composition;
• künstlerische Gestaltung artistic planning, (Agenturkosten) talent;
• Gestaltung einer Ausstellung arrangement of an exhibition;
• Gestaltung des Firmengesichts mo(u)lding of the corporate image. -
19 Gestaltung des Firmengesichts
Gestaltung des Firmengesichts
mo(u)lding of the corporate image.Business german-english dictionary > Gestaltung des Firmengesichts
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20 imagen
f.1 image (figura).a imagen y semejanza de identical to, exactly the same asser la viva imagen de alguien to be the spitting image of somebody2 picture (television).imágenes de archivo library picturesimágenes del partido/de la catástrofe pictures of the game/the disaster3 image.los casos de corrupción han deteriorado la imagen del gobierno the corruption scandals have tainted the image of the governmenttener buena/mala imagen to have a good/bad imageimagen corporativa o de empresa corporate imageimagen de marca brand image4 statue (estatua).5 image (literature).* * *1 image2 TELEVISIÓN picture\ser la viva imagen de alguien to be the spitting image of somebody* * *noun f.* * *SF1) (Fot, Ópt) image; (=en foto, dibujo, TV) picturelas imágenes del accidente — the pictures o images of the accident
2) (=reflejo) reflectionle gustaba contemplar su imagen en el espejo — he liked looking at himself o at his reflection in the mirror
- a la imagen y semejanza de unoun campeonato a imagen y semejanza de los que se celebran en Francia — a championship of exactly the same kind as those held in France
es la viva imagen de la felicidad — she is happiness personified, she is the picture of happiness
3) (=representación mental) image, picturetenía otra imagen de ti — I had a different image o picture of you
4) (=aspecto) image5) (Rel) [de madera, pintura] image; [de piedra] statue6) (Literat) (=metáfora) image* * *1)a) (Fís, Ópt) image; (TV) picture, imageb) ( foto) picturec) ( en espejo) reflectiona su imagen y semejanza — in his/her own image
d) ( en la mente) picture2) (de político, cantante, país) image4) (Lit) image* * *2 = persona [personae, -pl.], image, record, stature, profile, street cred, street credibility.Ex. In his early years he consciously emulated both the painterly style and persona of the much-admired artist Drouais, who became something of a cult figure in early 19th c. Paris.Ex. As she tried to figure out how to change her and the library's image, she made some interesting observations.Ex. She urges a boycott of California as a library conference venue until the state improves its current record of the worst school library provision in the US.Ex. Merely having the materials available will not provide the desired boost to the library's stature unless the collection is exceptional.Ex. There is also a further dilemma concerning formats such as film and audio which have tended to receive a lower profile in the library world (too awkward, too cluttered with copyright restrictions, too technically instable).Ex. Barack Hussein Obama has lost a lot of street cred with the country as of late, but maybe not in his world.Ex. These robbers carry out their vicious attacks for 'kicks' and street credibility rather than cash, a chilling study reveals.----* adoptar una imagen = put on + image.* arruinar + Posesivo + imagen = ruin + Posesivo + style, cramp + Posesivo + style.* borrar una imagen = eradicate + image.* cambio de imagen = makeover [make-over].* creador de imagen = image maker.* crear una imagen = build + an image, create + image.* dar la imagen = give + the impression that.* dar una imagen = convey + image, present + picture, paint + a picture, present + an image, present + a picture.* dar una imagen de = give + an impression of.* difundir buena imagen de = earn + credit for.* difundir la imagen = spread + the good word, pass on + the good word.* estropear + Posesivo + imagen = ruin + Posesivo + style, cramp + Posesivo + style.* evocar una imagen de = conjure up + an image of, conjure up + a vision of.* imagen comercial = brand image.* imagen corporativa = corporate image.* imagen crediticia = credit standing.* imagen de la biblioteca = library's profile.* imagen de uno mismo = self-presentation, body image.* imagen pública = public image.* mejorar + Posesivo + imagen = raise + Posesivo + profile, smarten up + Posesivo + image, enhance + Posesivo + identity, enhance + Posesivo + image, buff up + Posesivo + image.* ofrecer una imagen = present + picture.* presentar una imagen = present + picture, paint + a picture, present + an image.* problema de imagen = image problem.* proyectar imagen = project + image.* ser la imagen de = be a picture of.* * *1)a) (Fís, Ópt) image; (TV) picture, imageb) ( foto) picturec) ( en espejo) reflectiona su imagen y semejanza — in his/her own image
d) ( en la mente) picture2) (de político, cantante, país) image4) (Lit) image* * *imagen11 = frame, image, picture, shot.Ex: The microfiche is a common form for catalogues and indexes, usually 208 or 270 frames per fiche, in a piece of film and with a reduction ratio of 42 or 48:1.
Ex: A motion picture is a length of film, with or without recorded sound, bearing a sequence of images that create the illusion of movement when projected in rapid succession.Ex: No pretence is made of their being either a balanced or complete picture of the article.Ex: Each video shot is logged using text descriptions, audio dialogue, and cinematic attributes.* almacenamiento de imágenes = image archiving, image storage.* archivo de imágenes = image archiving, picture file.* avance rápido de imágenes = fast motion.* banco de imágenes = image bank.* basado en imágenes gráficas = graphics-based.* basado en las imágenes = image intensive.* base de datos de imágenes = image database, image bank.* calidad de la imagen = picture quality.* capacidad de interpretar imágenes = visual literacy.* captura de imágenes = image capture, image capturing.* catalogación de imágenes = image cataloguing.* centrado en las imágenes = image intensive.* composición de imágenes = image setting.* congelación de la imagen = freeze-frame.* congelar una imagen = freeze + frame.* con imágenes en movimiento = animated.* con muchas imágenes = image intensive.* creación de imágenes digitales = digital imaging.* crear una imagen = summon up + image.* diagnóstico por imagen = diagnostic imaging.* digitalización de imágenes = electronic imaging.* digitalización electrónica de imágenes = electronic imaging.* digitalizador de imágenes = image scanner.* doble imagen = ghosting.* documento de imagen en movimiento = moving image document.* fichero de imágenes = graphic file, image file.* fijador de imágenes = image setter.* gestión de imágenes = imaging, image-handling, image management.* gestión de imágenes de documentos = document image management.* gestión de imágenes digitales = digital imaging, digital image management.* gestión de imágenes electrónicas = electronic image management.* gestión de imágenes por ordenador = computer imaging.* habilidad de interpretar imágenes = visual literacy.* imagen a imagen = shot by shot.* imagen animada = moving picture.* imagen del pasado = flashback [flash back].* imagen de pantalla = screen shot [screen-shot].* imagen de satélite = satellite image.* imagen de vídeo = video image.* imagen digital = digital image.* imagen digital de un documento = digital image document.* imagen digitalizada = facsimile image.* imagen distorsionada = distorted picture, distorted image.* imagen en color = colour image.* imagen en miniatura = thumbnail, thumbnail image.* imagen en movimiento = moving image, animated image.* imágenes = imaging, imagery, video data, image data.* imagen escaneada = paper image.* imágenes digitales = digital imagery.* imágenes en movimiento = animation.* imágenes por ordenador = computer graphics.* imágenes vía satélite = satellite imagery, satellite image data.* imágenes y sonidos = sights and sounds.* imagen fija = still, still image, still-picture, film still, movie still.* imagen fotográfica = photographic image.* imagen gráfica = graphic image.* imagen mental = mental picture.* imagen negativa = negative image.* imagen visual = visual image.* periodista reportero de imágenes = video journalist.* que contiene muchas imágenes = image intensive.* realce de imágenes = image-enhancement.* reconocimiento de imágenes = image recognition.* reconocimiento de imágenes por el ordenador = computer vision.* recuperación de imágenes = image retrieval.* recuperación de imágenes digitales = digital image retrieval.* recuperación de imágenes fotográficas = picture retrieval.* recuperación de imágenes por el contenido = content-based image retrieval.* reportero de imágenes = video journalist.* sistema basado en las imágenes = image-based system.* sistema de gestión de imágenes = imaging system, image-based system, image management system.* sistema de proceso de imágenes = imaging system.* sistema de recuperación de imágenes = image retrieval system.* sistema de tratamiento de imágenes = image processing system.* tecnología para la creación de imágenes digitales = digital imaging technology.* tratamiento de imágenes = image processing.* Tratamiento de Imágenes de Documentos (DIP) = Document Image Processing (DIP).* una imagen vale más que mil palabras = a picture is worth more than ten thousand words.* una imagen vale mil palabras = every picture tells a story.* vídeo de imágenes fijas = image video.* visor de imagen = view finder.* visualización de imágenes = image display.2 = persona [personae, -pl.], image, record, stature, profile, street cred, street credibility.Ex: In his early years he consciously emulated both the painterly style and persona of the much-admired artist Drouais, who became something of a cult figure in early 19th c. Paris.
Ex: As she tried to figure out how to change her and the library's image, she made some interesting observations.Ex: She urges a boycott of California as a library conference venue until the state improves its current record of the worst school library provision in the US.Ex: Merely having the materials available will not provide the desired boost to the library's stature unless the collection is exceptional.Ex: There is also a further dilemma concerning formats such as film and audio which have tended to receive a lower profile in the library world (too awkward, too cluttered with copyright restrictions, too technically instable).Ex: Barack Hussein Obama has lost a lot of street cred with the country as of late, but maybe not in his world.Ex: These robbers carry out their vicious attacks for 'kicks' and street credibility rather than cash, a chilling study reveals.* adoptar una imagen = put on + image.* arruinar + Posesivo + imagen = ruin + Posesivo + style, cramp + Posesivo + style.* borrar una imagen = eradicate + image.* cambio de imagen = makeover [make-over].* creador de imagen = image maker.* crear una imagen = build + an image, create + image.* dar la imagen = give + the impression that.* dar una imagen = convey + image, present + picture, paint + a picture, present + an image, present + a picture.* dar una imagen de = give + an impression of.* difundir buena imagen de = earn + credit for.* difundir la imagen = spread + the good word, pass on + the good word.* estropear + Posesivo + imagen = ruin + Posesivo + style, cramp + Posesivo + style.* evocar una imagen de = conjure up + an image of, conjure up + a vision of.* imagen comercial = brand image.* imagen corporativa = corporate image.* imagen crediticia = credit standing.* imagen de la biblioteca = library's profile.* imagen de uno mismo = self-presentation, body image.* imagen pública = public image.* mejorar + Posesivo + imagen = raise + Posesivo + profile, smarten up + Posesivo + image, enhance + Posesivo + identity, enhance + Posesivo + image, buff up + Posesivo + image.* ofrecer una imagen = present + picture.* presentar una imagen = present + picture, paint + a picture, present + an image.* problema de imagen = image problem.* proyectar imagen = project + image.* ser la imagen de = be a picture of.* * *Adale más brillo a la imagen turn up the brightness2 (foto) picture3 (en un espejo) reflectioncontemplaba su imagen en el agua he was contemplating his reflection in the waterel espejo le devolvió una imagen triste y envejecida he saw a sad, aging face looking back at him in the mirrora su imagen y semejanza: Dios creó al hombre a su imagen y semejanza God created man in his own imagelas ha educado a su imagen y semejanza she has brought them up to be just like herser la viva or misma imagen de algn/algo: es la misma imagen de su padre he's the spitting image of his father ( colloq), he's exactly like his fatheres la viva imagen del entusiasmo he's enthusiasm itself o enthusiasm personified4 (en la mente) picturesólo conservo una imagen muy borrosa de él I only have a very vague picture in my mind of him o a very vague memory of himtenía una imagen muy distinta del lugar I had a very different mental image o picture of the placetenía una imagen confusa de lo ocurrido his idea o memory of what had happened was confusedCompuestos:mirror imagevirtual imageB (de un político, cantante, país) imagequiere proyectar una imagen renovada she wants to project a new imagesu imagen se ha visto afectada por estas derrotas his image has suffered as a result of these defeatsD ( Lit) imagelas imágenes en su poesía the images o imagery in her poetry* * *
imagen sustantivo femenino
1a) (Fís, Ópt) image;
(TV) picture, image
◊ ser la viva imagen de algn to be the image of sb
2 (de político, cantante, país) image
imagen sustantivo femenino
1 image: es la viva imagen de su padre, he is the living image of his father
2 (efecto, impresión) image: ese fallo perjudicó la imagen de la empresa, the accident affected the company image
3 TV picture: vimos las imágenes del terremoto, we saw a television report on the earthquake
4 Rel Arte image, statue
' imagen' also found in these entries:
Spanish:
corresponderse
- definición
- definida
- definido
- deformar
- desvanecerse
- estampa
- lavado
- nitidez
- nublarse
- plástica
- plástico
- refleja
- reflejo
- registrar
- representación
- reproducir
- sugestiva
- sugestivo
- templete
- borrar
- borroso
- cambiar
- centrar
- claridad
- confuso
- fotografía
- impactante
- inversión
- invertido
- invertir
- múltiple
- nebuloso
- nítido
- reflejar
- reivindicar
- toma
English:
blank
- blur
- clear
- conjure
- illusion
- image
- lurid
- part
- picture
- project
- sharp
- valuable
- critically
- perception
- self
- zoom
* * *imagen nf1. [figura] image;su imagen se reflejaba en el agua she could see her reflection in the water;contemplaba su imagen en el espejo he was looking at his reflection in the mirror;su rostro era la pura imagen del sufrimiento her face was a picture of suffering;eran la imagen de la felicidad they were a picture of happiness;ser la viva imagen de alguien to be the spitting image of sb;a imagen y semejanza: Dios creó al hombre a su imagen y semejanza God created man in his own image;reconstruyeron el museo a imagen y semejanza del original they rebuilt the museum so that it looked just like the old one2. [en física] image;[televisiva] picture;las imágenes en movimiento the moving image;imágenes del partido/de la catástrofe pictures of the game/the disaster;una imagen vale más que mil palabras one picture is worth a thousand wordsimágenes de archivo archive o Br library pictures;imagen virtual virtual image3. [aspecto] image;necesitas un cambio de imagen you need a change of o a new image;tiene una imagen de intolerante she has the image of being an intolerant person;quieren proyectar una imagen positiva they want to project a positive image;tener buena/mala imagen to have a good/bad image;los casos de corrupción han deteriorado la imagen del gobierno the corruption scandals have tainted the image of the governmentimagen corporativa corporate identity;imagen de empresa corporate image;imagen de marca brand image;imagen pública public image4. [recuerdo] picture, image;guardo una imagen muy borrosa de mis abuelos I only have a very vague memory of my grandparents;tenía una imagen diferente del lugar I had a different picture o image of the place, I had pictured the place differentlyimagen mental mental image5. [estatua] statue6. [literaria] image;utiliza unas imágenes muy ricas she uses very rich imagery* * *f tb figimage;ser la viva imagen de be the spitting image of* * ** * *imagen n1. (en general) image2. (en televisión) picture
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См. также в других словарях:
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